An open society places an enormous intellectual responsibility on ordinary people.

Through democracy, we govern ourselves by means of our opinions. We count them in votes to choose our politicians, who in turn determine the quality of our society.

This means that the quality of our opinions—and by extension, the quality of our opinion formation—determines the quality of our society.

The internet has become the machinery of opinion formation. As the quantity of information increases while the way we navigate it remains unchanged, the process by which we form opinions begins to collapse under its own weight. In the United States and across the world, we are already seeing the consequences of that collapse.

Blueprint is an attempt to solve the problem of opinion formation at scale.

By engaging with this lineage of philosophical thought, we arrive at a different way of interacting with information. The search bar shows you what you know to ask for, and the feed shows you what it predicts you will engage with. Both are constrained by your prior knowledge, your past behavior, and what has been paid to reach you.

If what people search for and save is a rough approximation of what they know, then the difference between what everyone searches for and saves and what you have searched for and saved approximates what you do not know.

Blueprint is built around that difference. It organizes what people know into something you can explore, giving you access to what you do not yet know to search for.

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World

You

Everything you don’t know